Aris Hasegawa brand building and film production

This project supports the brand building of influencer Aris Hasegawa. From 2023 to the present, I have handled total production: concept design, visuals, promotional films and key visuals.
Aris's mission is “to help each person recognize the unique beauty and value they were born with, and share it with society,” and she has a strong influence, especially on women of her generation.
For film and photography, I handled the full creative design: target setting, concept design, wardrobe, hair and makeup, studio, and casting.
I also made seven films for different audiences, unveiled at her own preview screening, and interviewed the Gen Z women taking her program, putting their genuine voices on film.

Visuals and context designed for the target audience (Gen Z women)
Consistent production across wardrobe, studio, hair and makeup, and cast
Interview films with program participants (sharing their genuine voices)
A promotional film embodying the brand concept “Take back your power”
Careful creative development in collaboration with the team (including Yoriko and Ozawa)
Strong empathy, especially among Gen Z women
A big response at the preview screening hosted by Aris
Shared and embraced on Instagram and YouTube
Spread the message of “affirming yourself, free from stereotypes”

Going beyond production, what made me happiest in this project was being able to walk alongside Aris in life.
By thinking everything through together, not just making films but also concept design and how to reach people, I was able to believe in the power of creativity.
I hope to keep helping, through creativity, toward a society where people feel, “I want to try living tomorrow, too.”

I imagine each client relationship has its own temperature, but working with Aris, I often felt the team was being very flexible, and thanks to that, I think they were able to capture our sensitivity and our real faces. I'm grateful for the whole team's attitude and generosity.
The Body Love project got a great response when we showed it at the screening! I think it had a really big impact on our fans' mindset.
I'm satisfied that we completed a project I could never have done alone. It also inspired me: I want to do more of this, and bring more people in!

Other projects (Okinawa, Thailand, Okinawa)

Podcast, “Glow in Flow.” Key visual design and production (Okinawa / 2023)
Chiang Mai, Thailand Accompanied content production, teaching filming and editing (Thailand / 2023)
Highest Nation project Brand world building and marketing support for the new brand “Highest Nation” (Okinawa / 2025)

Client: Aris HasegawaInfluencer. Founder of the “Take Back Your Power” program (launched 2021; about 70 participants)
Period: January 2023 — present
Concept: “Take back your power”
Role: Total production (concept design, visuals, promotional films, key visuals, wardrobe / hair and makeup / studio / casting)

Total productionPromotional filmKey visualInterviewScreening

Timeline

How it came together

2023.01

Meeting, and filming the Body Love films

Filming and production

I met Aris in January 2023. We invited graduates of Take Back Your Power, and the four who volunteered spoke in front of the camera, just as they are.
2023.09 — 2023.10

Unveiled at a screening

The films we had been producing since the start of the year were unveiled at an online screening. The seven films for different audiences and the participant interviews drew a big response.
2023

Key visual for the podcast “Glow in Flow” (Okinawa)

Key visual

In Okinawa, I made the key visual for a podcast.
2023.11 — 2023.12

Chiang Mai, Thailand: “Creator course”

Teaching planning, filming and editing

I joined the shoot in Chiang Mai and worked with Aris from scratch on planning, structure, filming and editing.
2025

New brand, “Highest Nation”

Brand world building and marketing support

I supported the brand world and marketing for Aris's new brand.

Links

Creative that resonates with Gen Z and spreads through empathy

How it came together

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