Works — Social Creative
San-Ace Co., Ltd. | dDDD® brand design
2023.02 | Brand design
I designed dDDD®, a brand from San-Ace Co., Ltd., from putting the concept into words to building the visual world.
Thinking in lines, not points
It is easy to see a single piece of work as a point, but what I value is seeing it as a line that connects points. The logo, key visual, film and photography were designed not as separate things, but to resonate as one world. Wherever people encounter it, the same character comes through. That is why a brand stays in memory.
What a company cannot create on its own
From an internal viewpoint alone, ideas inevitably settle into the familiar. So my role, coming in from outside, is to reframe the value of the business objectively and build a brand world from angles the company could not think of itself. Quick, careful responses. Even on a tight schedule, I built a brand without compromise.
dDDD® is menswear made by San-Ace Co., Ltd. using its utility-model technology, “Dotai Rittai®.” The name comes from “dynamic” and “3D.” How do you communicate a pattern-making technique that gives shape to ease of movement, so that it stays in memory as a brand? We started thinking together from there.
- Client
- San-Ace Co., Ltd.An apparel company in Gifu City. Pattern-design technology “Dotai Rittai®”
- Brand
- dDDD®Menswear designed for ease of movement
- Role
- Brand design (putting the concept into words, logo, key visual, and the brand world across film and photography)
Timeline
How it came together
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2023.02 — 2023.04
Brand design
Concept and brand world
From putting the concept into words, to the logo, key visual, film and photography. Designed so that the same character comes through wherever people encounter it.
A meeting with the San-Ace team -
2023.06
Debut in Paris
Exhibited at ANREALAGE's Paris showroom, dDDD made its debut in Paris. A collaboration between San-Ace's pattern technology and Sunwork's sewing technology.
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2023.07
Direct-to-consumer sales begin
Direct sales by the manufacturer began, and were reported in the Senken Shimbun.
Links
Client's Voice
High quality we could never have come up with ourselves.
Responses to our questions were quick, careful and easy to understand, and the project went smoothly.
They created something of a quality we could never have come up with ourselves, and our brand image improved. We're very satisfied. The quality was highly rated inside the company, and we're grateful they completed it with attentive communication despite the tight schedule.
Asano | San-Ace Co., Ltd. (dDDD®) · ★★★★★ 5.0
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