Works — Social Creative
“Changing the future through food”: the reality of vegan life | Earth Meat promotional film
2021.10 | D2C / Soy meat
This project was promotional support for “earth meat,” a D2C brand from Harada Sangyo Co., Ltd., which celebrated its 100th anniversary.
As the company, which works in everything from food to semiconductors, introduced Europe's latest “ready-to-eat soy meat” to the Japanese market, I handled the brand film and the advertising photos used for key visuals and the website.
* Overall production by irodori Branding.
The concept:
“Changing the world I live in, starting with what I eat.”
I asked my friend Miyu, who lives a vegan life, to appear, and designed the film and visuals to show a sustainable diet in a natural way.
Background
- A 100th anniversary project for Harada Sangyo Co., Ltd.
- A new type of “ready-to-eat” soy meat developed in Europe
- Raising awareness of soy meat in Japan, and refreshing its image
- A new brand, “earth meat,” contributing to environmental care and a sustainable society
Approach
- Casting that shows vegan life as it really is
- Filming and direction that put naturalness first
- Advertising photos, key visual shoot and film production
Results and response
- Promotional film and photos released together at the brand launch
- Shared and spread on social media and e-commerce sites
- Strong empathy from people living environmentally conscious lifestyles
- Client
- Harada Sangyo Co., Ltd.D2C brand “earth meat” (now “earthmeat LIKE CHICKEN!?”)
- Product
- Ready-to-eat soy meat, made from soybeansNo animal ingredients, rich in protein, cholesterol-free, gluten-free
- Producer
- irodori Branding (overall production)
- Released
- October 2021 Concept film (60 seconds) released
- Role
- Brand film / advertising photos and key visual shoot
Links
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