OLIVE SPA × Hikaru | Video ad

As creative director, I made a video ad with YouTuber Hikaru. A project that carried the appeal of OLIVE SPA on Hikaru's reach.

The answer: the video ad

When people hear “video,” many think of a promotional video, but a film that only looks good on mood will not be watched by anyone. High quality alone means nothing. With the sense of balance I developed making animation for major companies, one answer I arrived at was the video ad. Captivating and selling, both at once, considered from the design stage.

If you don't give up, dreams come true

Personally, I saw something of myself in Hikaru's upbringing. Until three years before, I too had worked at a supermarket. If you don't give up, your dreams will surely come true — I put that feeling into it. This video ad truly reached the people it was meant for, and delivered clear results.

The film was released on Hikaru's channel to announce a crowdfunding campaign OLIVE SPA launched on August 28, 2020. Aimed at developing a booking app and growing the relaxation industry, the campaign offered collaboration plans with ReZARD, the apparel brand for which Hikaru serves as creative director, and gifts signed by Hikaru.

Client

OLIVE SPA (Olive Spa Co., Ltd.)Founded in 2004. Runs 26 relaxation salons nationwide, mainly in Tokyo (as of August 2020)

Cast

Hikaru

Released

August 28, 2020　YouTube (Hikaru's channel, sponsored by OLIVE SPA)

Purpose

Announcement of a crowdfunding campaign (August 28 — October 31, 2020)

Role

Creative director

Links

• PR TIMES | OLIVE SPA launches crowdfunding (Japanese)
• OLIVE SPA official website
• Watch on YouTube
• Article on WAVE CREATIVE (Japanese)