Onedation × Yuya Tegoshi | Promotional film

I worked on the animation and motion graphics for an ad featuring Yuya Tegoshi. Onedation is a men's BB cream / foundation that covers skin concerns just by applying it. The job was to convey, on film, the appeal of a product Tegoshi uses himself.

Designing the eye-catch

It is said that about 80 percent of information comes in through our eyes. That is why, when I make films, I value the eye-catch: what information to send to the eyes, and in what order. Color, movement, contrast, space. I design each one, building the film so the message stays naturally in the heart.

Because it's a glamorous stage, attention to detail

Precisely because it is a film for a glamorous stage, I did not compromise on the details. Respecting both the performer's brand and the product's world, I pursued the form that would communicate best as a film.

In 2023, when I introduced my film work in an online class for children (SOZOW “Pro LIVE”), this was the first film I showed. The responses: “Cool!” “The words are moving!” A moment when the eye-catch design reached them directly.

Client

OnedationA men's BB cream combining coverage and skincare ingredients (sold online only)

Cast

Yuya Tegoshi

Released

October 19, 2020　YouTube (Onedation TV) · 3:37

Role

Animation and motion graphics

Links

• Onedation official website
• Watch on YouTube
• Article on WAVE CREATIVE (Japanese)