Colors woven together — six years with irodori branding

Since 2019, I have made films with irodori branding Inc. to convey their brand concept. I met the CEO, Aya Muramoto, when I had just moved to Tokyo. She taught me the essence of marketing and branding and has had a great influence on my own life — someone I owe a great deal to. Building on years of trust, we worked together on three different projects: a concept film (2019), a brand film (2022) and the Hygge Forest project (2023).

2019 — Brand concept film

A brand concept film about letting your true self bloom, just as you are. Set in Itoshima, Fukuoka, it conveys that every person, product and service has a reason it came to be — and a place where it shines.

• Approach: branding that expresses the quiet strength within naturalness; dynamic drone footage and an emotionally resonant structure
• Response: resonated widely on the Natural Branding channel and established the early concept; embodied irodori branding’s core philosophy in image and words

2022 — Brand film

A full-scale brand film, “Everyone Who Is Born Has Meaning,” made over a year while traveling across Japan. Through the everyday lives of farmers, chefs, creators and others, it expresses the meaning every one of us is born with.

• Approach: an original song, “iro”; opening and closing on the same scene, so viewers feel their own change in perspective; real daily life, portrayed with care
• Response: screenings were held, and the film became a return to the starting point for students and staff; many messages such as “I was moved” and “It’s okay for me to be alive”

2023 — Hygge Forest

irodori branding opened Hygge Forest, a residential workspace 1,000 meters up in Hokuto, in the Yatsugatake mountains. To support its crowdfunding campaign, we produced concept films and photographs.

• Approach: a main film expressing the world of Hygge Forest; four interview films to spread empathy for the project; a short film that stays close to emotion
• Response: contributed to a successful crowdfunding campaign; moved supporters through film

Credits

• Director: Narita Jun
• Videography: 小川 佳補
• Music production: 齊藤 耕太郎
• Original song: “iro”